EHS Brann and WWAV to share £30m Barclays direct business

Barclays has split its £30m direct marketing account between incumbent EHS Brann and WWAV Rapp Collins.

Barclays has split its &£30m direct marketing account between incumbent EHS Brann and WWAV Rapp Collins.

The bank has also appointed Vital and Fox Murphy to what it describes as a “support roster”.

Barclays brought to an end months of speculation when it called a below-the-line review at the end of May. It initially drew up a longlist of 20 agencies, before shortlisting EHS Brann, WWAV, Proximity London and The Marketing Store to pitch for the main business.

It emerged last week that agencies Proximity and The Marketing Store had been knocked out of the contest.

The review was overseen by Barclays director of marketing services Peter Duffy, who says: “We’re almost a year into our new visual identity and tone of voice, but in order to make a further step-change, a review of our agency partners was well overdue.”

Barclays says that EHS Brann will take the lead on strategy and planning but it is not yet clear what WWAV’s role will be.

Rumours of a direct marketing pitch surfaced in March following the bank’s appointment of Walker Media to handle its &£40m media planning and buying business.

In June, Barclays appointed Dialogue Marketing Group, which is part of WPP’s Ogilvy Group, to its roster to handle the Wealth Management unit (MW June 1).

Dialogue, which specialises in direct marketing and sales promotion, is working with the Barclays division on all of its advertising, marketing and customer relationship management programmes. Barclays Wealth Management had no retained agency following a series of structural and management changes.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here