Honda has appointed BMW’s general manager of sales Bernard Bradley as head of sales operations for its cars division. Bradley, who has also worked for Volkswagen, Volvo and Vauxhall, will report to general manager of cars Ewan Ramsay.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.