Leo Burnett has created a £10m advertising campaign for Scottish Widows to run from October.
Leo Burnett has created a &£10m advertising campaign for Scottish Widows to run from October. The work is the first under marketing director Mike Hoban, who joined from Barclaycard in October last year.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.