Media Planning Group, the global Havas-owned media group, has appointed Alfonso Rodes as worldwide chief executive. He was previously chief corporate development officer of MPG and chief executive of MPG Spain. His brother, Fernando Rodes, was made chief executive of Havas in March.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.