Rivals attack British Gas Fix and Fall claims

British Gas’ latest price-freeze product, Fix and Fall, has come under fire from rival energy company npower.

British Gas rolled out the Fix and Fall package this week, following news at the end of July that the Centrica-owned utility provider was to hike prices again. It is raising charges for gas by 12.4% and electricity by 9.4% from September 4.

Under the terms of Fix and Fall, if customers fix both gas and electricity prices at British Gas’s new September rates, there will be no more price rises for more than two years. Its website declares: “We guarantee at the end of next year your energy prices will actually fall by 5% until December 31, 2008. British Gas is the only supplier to offer this security.”

A spokesman at rival energy firm npower says the received wisdom among the energy industry is that while gas prices may fall in the next few years, electricity prices are certain to rise. This is because nuclear power stations are being decommissioned and electricity supply is uncertain.

SimplySwitch chief executive Karen Darby says she is not convinced prices are certain to rise. She adds: “All suppliers are using capped rates as a marketing ploy. The best advice is for consumers to look for a better deal now.”

Meanwhile, the ongoing BrandIndex survey from YouGov shows that British Gas’ score fell to minus 32 out of a maximum 100 points. YouGov says British Gas appears to be bearing the brunt of consumers’ dissatisfaction with the energy industry and rising prices.

EDF Energy also raised its prices last week and further increases in the sector are expected. The npower spokesman refused to confirm or deny a rise is imminent, while Eon-owned Powergen is thought to be preparing further rate hikes.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here