Littlewoods appoints top marketer in restructure

Littlewoods Shop Direct has promoted marketing manager Clive Briscoe to group sales and marketing director following a restructure of the team. The shake-up has also led to the departure of brand director Sarah Cheetham.

Littlewoods Shop Direct has promoted marketing manager Clive Briscoe to group sales and marketing director following a restructure of the team. The shake-up has also led to the departure of brand director Sarah Cheetham.

The changes come in the middle of a review of the retailer’s &£12m advertising account, although they are not expected to affect the outcome. WCRS, Fallon and St Luke’s are pitching.

Briscoe, who will report to group chief executive Mark Newton-Jones, is now overseeing a review of the Littlewoods’ brands. This follows the disposal and closure of its UK store portfolio last year.

It is understood that Cheetham was offered a role within the company but has decided to leave to pursue other opportunities. Her responsibilities will be handled by brand director Gary Kibble, who is already responsible for online and catalogue brands Additions Direct and LX. He will report to Briscoe.

Cheetham joined the fashion retailer as marketing director of the Littlewoods All-Inclusive catalogue in 2004 from IBM Global Services, where she was a retail consultant.

The positions of Matt Stead, brand director for mature brand Marshall Ward, and Nigel Cliffe, brand director for Additions and Abound, are unaffected. Littlewoods recently appointed Carat to handle the &£5m media planning and buying for its catalogues – Choice, Kays and Littlewoods – following a final pitch against PHD and Zed Media.

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