New Campaigns: OxiClean Miracle Foam

OxiClean Miracle Foam

Household product company Acdoco is launching its first TV campaign to support OxiClean Miracle Foam.

The campaign, which was created by Leeds-based agency The Spirit of, aims to raise awareness of the brand and distinguish if from other hard-surface cleaners by drawing attention to its “innovative foaming action”, which makes it effective for cleaning both vertical and horizontal surfaces.

The ad, which breaks later this month, shows a woman whose cleaning is interrupted as the kitchen is tilted vertically to emphasise the clinging power of Miracle Foam as other items crash down around her.