New Campaigns: OxiClean Miracle Foam

Household product company Acdoco is launching its first TV campaign to support OxiClean Miracle Foam.

OxiClean Miracle Foam

Household product company Acdoco is launching its first TV campaign to support OxiClean Miracle Foam.

The campaign, which was created by Leeds-based agency The Spirit of, aims to raise awareness of the brand and distinguish if from other hard-surface cleaners by drawing attention to its “innovative foaming action”, which makes it effective for cleaning both vertical and horizontal surfaces.

The ad, which breaks later this month, shows a woman whose cleaning is interrupted as the kitchen is tilted vertically to emphasise the clinging power of Miracle Foam as other items crash down around her.

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