Vodafone appoints global brand chief

Vodafone has appointed David Erixon as its global brand chief to replace Neil Simpson, who left the telecoms giant earlier this year.

Simpson, who was the mobile giant’s global brand marketing director, left in June as part of the restructure triggered when Peter Bamford was ousted as chief marketing officer.

It is not clear what title Erixon, who was previously an executive in Vodafone’s communications strategy team, will be given but a spokesman confirms he has taken on Simpson’s responsibilities. Erixon will report to global director of marketing and brand communications David Wheldon.

Vodafone decided to devolve centralised responsibility for marketing strategy to individual territories earlier this year following a review of its marketing function. The move led to 200 redundancies in its group marketing department.

Global consumer marketing director Frank Rovekamp was promoted to replace Bamford as part of a restructure that saw the creation of three new business units: Vodafone Europe, a rest of the world division, and a new business and innovation office.

But Bill Morrow, who was appointed to run Vodafone Europe, announced last month that he was leaving the company to return to the US for “urgent family reasons”.

Vodafone’s board has just reappointed chief executive Arun Sarin despite a shareholder poll in which 10% of votes cast were against his re-election.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here