Hush Puppies tries out the children’s market for size

Hush Puppies, the footwear manufacturer, is launching its first range of shoes for infants next year in an attempt to end Clarks’ dominance of the children’s category.

Hush Puppies, the footwear manufacturer, is launching its first range of shoes for infants next year in an attempt to end Clarks’ dominance of the children’s category.

The shoes, which are for children up to five years old, are part of Hush Puppies’ “Fit Left Fit Right” fitting range, which are designed specifically for growing feet. The shoes are fitted for each foot separately and the sole is moulded to fit.

The shoes are made of soft leather, and have no seams so they are more comfortable for young feet. Hush Puppies says that the range will give children better-fitting shoes.

Hush Puppies UK marketing manager Julie Bradley says there will be an advertising campaign to support the pre-walkers’ range launch, although details have yet to be confirmed. Leicester-based Big Communications handles all advertising and media planning and buying for the shoe brand.

Hush Puppies was established in 1958, and was launched in the UK by high-street footwear-retailer Saxone a year later. The brand was popular during the 1960s, and celebrity fans include Mick Jagger, David Bowie and Liam and Noel Gallagher.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here