John Lewis is understood to have axed incumbent Burkitt DDB from the review of its &£15m media business. The decision leaves BLM, Manning Gottlieb OMD and Universal McCann on the retailer’s shortlist. Manning Gottlieb OMD recently won the media business for sister company Waitrose.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.