The Diary has been busy enjoying the warm weather these past few weeks and, as eagle eyed viewers may have noted, has missed a few editions. Part of this time has been spent stranded like a piece of driftwood in the middle of the Serpentine aboard ad agency Isobel’s latest summer gift – a branded lilo.
After scattering beach towels among the great and the good last year, the agency chose to hand out the inflatables this time round. It tested the lilos at Hyde Park Lido – apparently on account of the high number of topless sunbathers – until the lifeguards intervened, deeming the inflatables a health hazard!
But as any creative knows, a product needs a glamourous endorsement. Strangely, rather than tracking down The Hoff they settled on a bemused looking passer-by to be the face of Isobel.