Addirect begins global push in US

Ambient media company Addirect is opening a New York office as part of a major international expansion. The first US office will open in two weeks.

Ambient media company Addirect is opening a New York office as part of a major international expansion. The first US office will open in two weeks.

The company has also signed licensing deals to move into 15 other countries around the world, including South Africa, Germany and Australia.

Addirect, which has pioneered “mirror advertising” across pubs and bars, is also close to signing a joint venture agreement with a major outdoor advertising company in China. It plans to set up a Shanghai office in January to service the partnership.

Addirect managing director Ben Grant will oversee the launch of the US office. The company’s overseas expansion is being funded with backing from a private City-based firm.

The international push will be matched by significant expansion in the UK. Grant says the company will extend its network from 300 locations to 500 by the end of the year and 2,000 by the end of 2007.

The company’s AddMirror allows advertisers to place up to six A4-sized ads in two-way mirrors. Advertisers such as The Home Office, Unilever and Party Poker have used the service.

Nissan is due to launch a four-week campaign on the network next week as part of a tie-in with the forthcoming film, The Devil Wears Prada. The campaign will target women drivers for the Micra marque and will run across 150 Addirect sites.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here