Rough Guide branches out with branded goods range

Rough Guide is extending into branded products, fashion and travel accessories for the first time. The range will be rolled out from October.

The travel brand has signed a deal with brand licensing company Copyrights Group to create a range of branded products including sports and leisure equipment, luggage, clothing and accessories. It is not clear if the products will receive any marketing support.

The deal follows the launch of a new travel guide product from the brand. Last month, Rough Guide announced it will offer full destination guides free as part of its downloadable Podscroll service. Last year it also teamed up with video games developer Ubisoft to produce a spoof Rough Guide for the Far Cry Instincts game (MW September 8, 2005).

Rough Guide was set up in 1982 by Bristol University graduate Mark Ellingham, who launched the company after travelling in Greece and failing to find a guide that catered for his needs.

The handbooks, which are distributed by Penguin, include information for travellers on a budget through to luxury tourists and cover more than 200 destinations worldwide.

As well as travel guides, Rough Guide publishes phrase books, history guides and books on other subjects including Shakespeare and the internet. It also issues “world music” CDs.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here