Standard Life Bank picks chief marketer

Standard Life Bank has promoted its head of bank customer proposition Allison Crawford to sales and marketing director. She replaces David MacMillan, who has become UK retail director.

Crawford, who will now have a place on the board, will oversee all marketing and sales strategies for the bank and will report to chief executive Anne Gunther.

She joined the bank two years ago and was previously head of business technology at financial services company Aegon UK. She is also a former head of marketing at Direct Line Life, a joint venture between the general insurer and Scottish Widows.

Standard Life Bank is one of the four business units that make up Standard Life Group, which won its bid for demutualisation after members voted in favour of the move earlier this year.

The Edinburgh-based group also includes Standard Life Assurance Company, Standard Life Investments and Standard Life Healthcare. The bank was launched in 1998 and entered the UK mortgage market a year later.

Its marketing activity has focused on the Standard Life corporate brand since it appointed Saatchi & Saatchi to handle the demutualisation brief (MW August 11, 2005). Edinburgh-based The Leith Agency had held the bank’s consumer advertising account for a decade.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here