TBWA/London has created a two-and-a-half minute ad for car manufacturer Nissan – the longest spot it has run – to air on FilmFour. It features idents from Nissan’s sponsorship of TV show 24 and continues an integrated “adventure” theme launched in June (MW June 15).
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.