Wanadoo shake-up sheds top marketer

Wanadoo’s top marketer Peter Turner is understood to be leaving following the brand’s merger with Orange. He is thought to be departing next week and it is not known whether he has a job to go to.

Turner, who was director of marketing communications and services at the internet service provider, was given an equivalent role when Wanadoo was rebranded as Orange Home earlier this year.

Turner joined Wanadoo, then known as Freeserve, in 1999 and has held various marketing roles including head of direct marketing, before being promoted to director of marketing communications and services.

Before joining the ISP, Turner also worked on the marketing teams at Alliance & Leicester, Dixons and at Sainsbury’s Bank.

Turner was reporting to Wanadoo managing director of sales and communications Philip Mehl, who has also moved across to Orange Home. Orange is currently restructuring its marketing department to integrate the Wanadoo team.

⢠Separately, the France Telecom-owned mobile phone brand has promoted Rachel Macbeth to head of UK advertising.

Macbeth, who has held the role on an interim basis in recent months, takes over from Kristof Fahy, who left at the start of this year to become European brand director at Blackberry manufacturer Research in Motion.

Macbeth will work closely with Fallon, which was appointed in March to handle Orange’s &£80m pan-European consumer advertising business along with Paris-based Marcel (MW March 9).

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