Google signs multi-year deal with Ebay
Google has signed a multi-year deal to sell text-based and click-to-call advertising on Ebay websites. The revenue-sharing deal will take effect from early 2007.
Google has signed a multi-year deal to sell text-based and click-to-call advertising on Ebay websites. The revenue-sharing deal will take effect from early 2007.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.