Kwik-Fit loses chief marketer McKenzie

Kwik-Fit’s marketing director Douglas McKenzie is leaving the company after 12 years. It is not known if he has a job to go to.

McKenzie, who joined the company as marketing manager in 1994, will be replaced by Chris Bosworth, who takes on the newly created role of business development and marketing director.

Bosworth was appointed business development director for Kwik-Fit in January, but marketing will now be added to his remit following McKenzie’s departure. Bosworth will report to chief executive Ian Fraser in his new role.

Fraser says: “Chris’s appointment underlines our commitment to refining our brand positioning across both existing and emerging markets. There are powerful synergies between the business development and marketing disciplines at Kwik-Fit and it makes sense to combine these into a single role.”

Bosworth joined Kwik-Fit from Orange UK, where he was customer delivery planning director. He also spent two years at M&C Saatchi as group business planner and three years at McKinsey as engagement manager.

Kwik-Fit, which retains DDB London and MediaCom as its advertising and media agencies, is Europe’s largest independent automotive parts, repair and replacement service with more than 1,800 outlets and 9,000 staff.

It was established in 1971 by Sir Tom Farmer but it is now owned by private equity company PAI Partners, which bought it in August last year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here