Lycos signs major online ad deal with Blinkx engine

Lycos, the internet portal, has signed a major online advertising deal with video search engine Blinkx.

Lycos, the internet portal, has signed a major online advertising deal with video search engine Blinkx.

The partnership will offer Lycos’ 25 million users access to 5 million hours of video content, such as TV clips, music videos and video blogs, which are available through Blinkx.

The deal will see the two companies share revenue generated from advertising through banner ads and sponsored search links around the video search results. Blinkx founder and chief technical officer Suranga Chandratillake says that video advertising is expected to follow soon.

The new deal is part of Lycos’ strategy to expand its range of online services for broadband users.

The value of the joint venture has not been revealed, but it is the latest in a series of online ad deals as major websites try to increase their revenue from users through link-ups with search engines.

Recent deals include the $900m (&£474m) deal for Google to provide search and advertising on News Corporation-owned Myspace, and a similar deal struck between MSN and Faceparty.

YouTube is also moving into this area after announcing plans last week to offer branded channels for advertisers on its site. Warner Brothers is among the first to take advantage, with plans for a Paris Hilton channel promoting her album.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here