Kiss, the Emap-owned dance music station, has revamped its logo ahead of a relaunch of the brand and expansion of the network next week.
The new “K” logo, created by advertising agency Odd, is “flexible” so it can work across the different platforms on which Kiss is available, including online and TV as well as radio.
Kiss marketing director Nick Button says that it is “modern and optimistic” and aims to reflect the brand’s values of “denying convention to self-assuredness”.
The relaunch, which includes the rebranding of two Vibe stations in Bristol and East Anglia, will be supported by an advertising campaign. The first phase will focus on regional marketing for the rebranded stations – a national brand push, also through Odd, will follow toward the end of the year.