Bartle Bogle Hegarty (BBH) has created a TV campaign for Vodafone to mark the launch of the mobile operator’s sponsorship of the UEFA Champions League.
The work, which breaks on September 12, features “magical messengers” – metaphors for the delivery of football content.
Fans unable to get to matches are seen receiving goal alerts and match reports, but instead of being sent conventional text messages they are visited by a “magical messenger” – a tiny fairy-like football fan with a beer belly.
The characters will also feature in Vodafone’s Champions League idents and a supporting print and mobile marketing campaign.
BBH business director Toby Pschorr says: “Faced with the conundrum of whether to cancel a date or watch the football, a Vodafone magical messenger will save the day.”
Media planning and buying for the campaign was by OMD.