New campaign – Vodafone

Bartle Bogle Hegarty (BBH) has created a TV campaign for Vodafone to mark the launch of the mobile operator’s sponsorship of the UEFA Champions League.

The work, which breaks on September 12, features “magical messengers” – metaphors for the delivery of football content.

Fans unable to get to matches are seen receiving goal alerts and match reports, but instead of being sent conventional text messages they are visited by a “magical messenger” – a tiny fairy-like football fan with a beer belly.

The characters will also feature in Vodafone’s Champions League idents and a supporting print and mobile marketing campaign.

BBH business director Toby Pschorr says: “Faced with the conundrum of whether to cancel a date or watch the football, a Vodafone magical messenger will save the day.”

Media planning and buying for the campaign was by OMD.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here