Carat set to pick up £25m B&D Euro task
Marketing WeekPower tools manufacturer Black & Decker is poised to hand its £25m pan-European media planning and buying account to Carat.
Power tools manufacturer Black & Decker is poised to hand its £25m pan-European media planning and buying account to Carat.
Ericsson and Vodafone have signed up World Footballer of the Year Ronaldinho to promote a range of handsets as part of a joint marketing initiative.
The South West of England Regional Development Agency (South West RDA) has appointed Space to handle a new campaign to promote the area as a tourist destination and a business powerhouse.
Otto, the German mail-order giant, is understood to be in talks with regional media agencies as it considers shaking up its £8m planning and buying arrangements. The incumbent on the account is MediaVest Manchester. It is not known whether the agency will be repitching for the business. The reports come shortly before Colin Webb, the […]
Hewlett-Packard (H-P) is showcasing its products in Jessica Simpson’s latest music video as part of its campaign to shed its conservative image and tap into the youth market.
Kiss, the Emap-owned dance music station, has revamped its logo ahead of a relaunch of the brand and expansion of the network next week.
Lycos, the internet portal, has signed a major online advertising deal with video search engine Blinkx.
Associated Newspapers is “confident” that it will make its free evening London newspaper London Lite profitable within three years. The comments come as the publisher gears up for a head-on battle with News International’s rival launch, thelondonpaper. Associated has brought the paper’s launch forward to today (Wednesday) to beat thelondonpaper, which will will appear on […]
The online division of bookmakers Coral has signed a two-year shirt sponsorship deal with Premier Rugby ahead of the start of this year’s Guinness Premiership season this weekend.
ScreenFX, the digital advertising specialist, has bought POPtv, which provides screen-based advertising in shopping centres, doctors’ surgeries and hospitals. All of POPtv’s senior management will keep their jobs.
Immedia Broadcasting, the in-store radio provider, has reported a 48.
Turner Broadcasting has signed a deal with France Telecom for its Cartoon Network children’s strand to launch as a channel on mobile operator Orange across Europe.
Associated Newspapers has bought the company behind the SimplySwitch.
Google has signed a multi-year deal to sell text-based and click-to-call advertising on Ebay websites. The revenue-sharing deal will take effect from early 2007.
Channel 4 chief executive Andy Duncan has ruled himself out of the race for the same role at ITV following the resignation of Charles Allen.