Brand-bashing bible stokes up the beggars

As Neil Boorman’s brand busting pyrotechnic spectacle approaches (MW August 17), the Shoreditch socialite has been drumming up support, and publicity, in the media.

Last week, Neil explained on the BBC website why he plans to set fire to all his branded goods and then write a book about it all. He says he’s hoping the fire will bring him “real happiness”.

In the meantime many BBCi readers were less than happy with the idea of the bonfire, and several of them posted impassioned pleas for Neil to donate his top-of-the-range branded designer goods to charity.

These comments led the Diary to ponder whether the proposed bonfire, which will no doubt provide the iconic images with which Neil’s book will be marketed, has now become a brand in its own right. Such are the intricacies of modern life⦠perhaps it would be simpler just to give the stuff away.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here