In need of a cunning plan to save the Fox

Time is running out for one of the most famous watering holes in adland, with the axe about to fall on the Intrepid Fox in Wardour Street.

The pub has been a fixture in Soho since the 1780s and in its present incarnation has become a mecca for goths and alternative culture vultures, not to mention trendy agency types. Mick Jagger, Richard Harris, Malcolm McClaren and The Sex Pistols have all been regulars down the years, but now the pub’s owners, Mitchells & Butler, have sold the site to developers and announced the closure with just days to spare. There’s plenty of opposition to the move – including a petition at And the date it’s to close? September 11.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here