Inschool Media, the marketing services agency run by a comprehensive school, has been appointed by Egmont Press to handle the launch of the final book in the Lemony Snicket series in schools.
The campaign will include a Lemony Snicket project pack, which will be aimed at students starting secondary school this autumn. It will support creative writing, which is a key part of the curriculum.
The pack is based around the Lemony Snicket: A Series of Unfortunate Events books, which are about the adventures of a pair of orphans. The dark day pack includes a money-off voucher for Waterstones, a bookmark and a letter from Lemony Snicket welcoming them to their first dark day at school.
The student packs compliment an Unfortunate Teaching Pack, including five lesson plans and a competition to encourage children to write about their own unfortunate events. Egmont will publish the winners story in a booklet.
The campaign aims to introduce the 13-book series to new readers. The agency has secured an agreement with 1,500 schools in England by liaising directly with English departments and libraries. The agency also works closely with an assigned teacher to throughout the campaign.
Inschool Media was launched at Denefield School as part of an enterprise initiative to create local campaigns. But the agency has been handling national campaigns for brands such as Adidas and T&T Drinks (MW November 5).