Marmite Squeezy Bottle
Unilever-owned Marmite is relaunching as Marmart until the end of October as part of the latest phase of marketing support for Marmite Squeezy Bottle.
The campaign aims to encourage parents and children to use the bottle to draw a picture of a piece of toast, take a photo of it and then post it on a Marmart website.
Visitors to the site can vote for their favourite picture, and there will also be a celebrity curator to select their “pick of the week”. The best pieces will be shown at The Air Gallery in London during the half-term break in October.
The campaign has been developed by digital agency Tribal DDB. It will be supported by an interactive online campaign that breaks at the end of this month.
The competition is being run in association with Room 13, an art project run by children from Fort William, Scotland.