Nissan reviews its Europe online strategy

Nissan is reviewing its pan-European online strategy and is understood to be holding a pitch in Paris involving a number of digital agencies.

Sources suggest that the pitch involves work that is currently handled by French digital agency Duke Interactive, but the Japanese car giant denies a review is taking place.

One observer claims that Nissan is looking for a digital agency that is part of a network with extensive coverage across Europe. The account is thought to have a substantial budget.

A Nissan spokeswoman states: “There is no pitch. Duke signed a three-year contract last year.”

Duke Interactive describes its brief for Nissan as strengthening the brand by showing how it challenges conventions. It aims to generate visits to dealerships and has created a central website with a common international design across different markets. It also runs online promotional campaigns.

In a separate development, Nissan was hit last month by the departure of vice- president for global marketing Steve Wilhite, who left the Tokyo office to join Hyundai Motor America as chief operating officer. The company is seeking a replacement for the post.

Meanwhile, in the UK, Nissan has run an integrated campaign to promote its range of 4×4 motors. Created by TBWA/London, it features a 40-second television spot following travel presenter Saba Douglas-Hamilton travelling across countries on the 24th parallel of latitude. Viewers are directed to the website www.nissan-adventure.co.uk.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here