Sport Media and Strategy, a Paris-based publisher, is launching a London weekly free men’s magazine called Sport this month. The title, already established in France, will target men aged 18- to 40 years old. It is expected to be rolled-out nationwide within six months.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.