Sainsbury’s signs EDF as utilities product supplier

Sainsbury’s is to relaunch its utilities product in a new tie-up with EDF Energy that sees the supermarket chain end its five-year partnership with ScottishPower.

The relaunched Sainsbury’s Energy, which rolls out this week, will reward customers with Nectar points and claims to be &£125 cheaper than British Gas.

Consumers will be able to choose from a range of tariffs and payment methods, and can collect loyalty points for opening and maintaining their energy accounts.

Sainsbury’s Energy customers will be eligible for a new “fixed price tariff”, which offers frozen prices until 2010. Customers will also be able to sign up to a “Read. Reduce. Reward” scheme, earning reward points by submitting meter readings online.

An EDF spokesman says the partnership “will help us to acquire new customers throughout the country, building on our successful national brand launch in April of this year”.

Watchdog Energywatch says EDF Energy prices have increased 92% for gas and 54% for electricity since 2003 and it is the second-most expensive utility supplier after British Gas.

EDF Energy, which includes the former London Energy, Seeboard and SWEB brands, has more than 5 million customers in the UK.

Sainsbury’s Energy was launched in 2001 as a joint venture with ScottishPower. The utility company says: “The partnership had run its natural course and we decided not to renew the deal.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here