How Roger Sniezek got ahead

Company: Loyalty Management UK (the company which owns and operates the
Nectar loyalty programme in the UK)

Job title: E-Commerce Director

What made you want to get into marketing?:

First, the variety of disciplines encompassed by e-commerce/mar…

Company: Loyalty Management UK (the company which owns and operates the Nectar loyalty programme in the UK)

Job title: E-Commerce Director

What made you want to get into marketing?:
First, the variety of disciplines encompassed by e-commerce/marketing: psychology, mathematics, IT, finance, operations, project management, etc. Second, the opportunity to affect customer’s behaviour directly.

How did you get into the industry?:
Following a degree in mathematics, and roles in IT and project management, I ended up managing the launch of a global hotel loyalty programme in 1998. Thereafter, I continued to work in loyalty marketing and e-commerce. I am presently studying the IDM Diploma in Digital Marketing – a great opportunity to think widely about the opportunities for our company in the digital world.

What was good and bad about your first job?:
Being thrown in at the deep end, developing a complex IT system – both good and bad!

List your jobs to date:
IT and Project Management at Guinness Project Management and Loyalty Controller at Forte Hotel Group Head of Programme Management at Loyalty Management UK Ltd (LMUK) E-Commerce Director at LMUK

What were the best and worst, and why?:
They were all great learning experiences. I joined LMUK as employee ten in 2002 and project-managed the launch of Nectar – it was unbelievably hard work but truly thrilling. I have the pleasure of working with a superb group of people at LMUK. There have been no bad times, really.

Who has been your biggest inspiration?:
My wife

Who in the industry do you most admire?:
Sir Keith Mills for having the energy to launch AirMiles in the UK, Canada, Spain, Holland, and the Middle East, Nectar in the UK, and then going on to lead the winning London 2012 Olympics bid.

What is your biggest achievement to date?: Apart from the launch of Nectar in 2002, building and going live with our online shopping portal Nectar eStores in six months, start-to-finish, last year.

On what do you base your success so far?:
Work hard, work smart, great team.

What are your ambitions?:
Develop www.nectar.com into the leading shopping portal for Nectar collectors.

Change one thing about your job:
Commuter trains.

Change one thing about your industry:
Spam.

Change one thing about the world:
People wanting to impose their views on others.

What is your favourite brand?:
Amazon

What is the next big brand in your view?:
One of the community portals that can form global partnerships with media and e-commerce owners.

List your “media diet”:
Sky News (via Sky red button)
BBC and Sky News Alerts
Metro between London Bridge and Charing Cross
The Times when I’ve got time
NMA and Revolution
I bought an iPod to listen to podcasts, but my wife purloined it.

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