Leagas Delaney has won the £2m advertising account for Stannah Stairlifts following a four-way pitch handled by the AAR.
The agency pitched against Hooper Galton, Krow and incumbent Ten Alps RMA to win the business and will be tasked with reinventing the brand.
Stannah, which called the pitch in June, is looking to target the increasingly affluent grey market as well as the disabled and old age pensioners. It wants to highlight the positive aspects of the lifts, such as their ease of use.
Joseph Stannah founded the company, which is now the UK’s largest supplier of stairlifts, in 1860 and it is still a family-owned business.