Virgin Holidays has appointed former British Airways marketer Andrew Shelton as director of marketing.
Shelton left his job as senior manager for leisure and digital marketing at BA following a restructure. He replaces former Orange marketer David Coutts who left in April after less than a year in the job.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.