BLM splits from Hallmark as clash rumours persist

BLM Media has resigned its 1m Hallmark Channel account amid rumours of a fall-out. BLM, the UK’s largest independent media planning and buying agency, had held the business since 2001.

BLM Media has resigned its £1m Hallmark Channel account amid rumours of a fall-out. BLM, the UK’s largest independent media planning and buying agency, had held the business since 2001.

An agency spokesman says the resignation follows a “disagreement over the strategic direction of the business”. BLM Group chief executive Steve Booth says the decision was also taken for “staff morale”.

He says: “Despite a five-year relationship and an expanding remit I’ve taken the difficult decision to resign the Hallmark Channel, which was essential for the morale of my staff and the continued growth and success of BLM Media.”

He says BLM helped grow Hallmark, which screens programmes such as House, Law & Order and Diagnosis Murder, from 22nd to 8th most popular multi-channel station among adults. The agency also introduced current owners Sparrowhawk Media Group in 2005.

It is believed the split followed clashes with Hallmark’s marketing depart- ment since the appointment of marketing director Vicky Mitchell in April.

It is understood that Mitchell, who was on an interim contract, has since left the company.

The former Homechoice marketing director filled the role left vacant by Matthew Woods, who is now head of BT’s new entertainment arm, BT Vision.

The channel mainly features US drama, romance and adventure programming, although Sparrowhawk Media UK managing director Rosie Hill-Davies admitted that rival channel Five’s plans to launch a digital station almost forced a change (MW August 17).

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here