Diageo names US president as major reshuffle continues

Jim Young, who stepped down as joint managing director of Diageo Great Britain in July, has been appointed president of Diageo-Guinness USA.

In his new role, Young will be directly responsible for the marketing and development of Diageo’s beer and flavoured malt beverage portfolio in North America. He replaces Dave Eickholt, who is retiring after 28 years with the company.

Young was Diageo GB’s joint managing director in charge of the on-trade, sharing responsibility with Benet Slay, joint managing director for the off-trade. But in July, Diageo reshuffled its management team and named Slay sole managing director.

At the same time, it named Philip Almond, previously European brand director for Smirnoff, as marketing director for Great Britain. Andy Fennell, who had been marketing and innovation director for Great Britain and Europe, lost his UK responsibilities. Diageo claimed the change would place greater focus on the UK, while allowing Fennell to concentrate on developing the European market.

Last month, global marketing procurement chief Alison Littley left the company after her role was axed. Diageo’s global head of advertising procurement, Adam Kirby, left to join Saatchi & Saatchi as executive director of growth and business development at the start of this year.

Insiders suggest the changes are all part of a management restructure that started 18 months ago.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here