M2M and Tri-Direct win 2m nip’n’tuck task

M2M and Tri-Direct have been appointed to handle the 2m media planning and buying account for cosmetic surgery provider Transform Medical.

M2M and Tri-Direct have been appointed to handle the £2m media planning and buying account for cosmetic surgery provider Transform Medical.

The agencies were appointed following a five-way pitch which also included MediaVest Manchester. M2M will handle the company’s core media spend in TV, press and online, while Tri-Direct will be responsible for the brand’s media inserts, direct mail and door drops. It will also be tasked with looking at innovative uses of additional media across a variety of channels.

Tri-Direct’s media director Lucy Stafford says: “Transform Medical went for our inventive approach to media planning and was refreshed by the unusual ideas we came up with outside their core media mix.”

Transform Medical is Britain’s largest cosmetic surgery group and has clinics all over the UK, from Glasgow to London. The company was set up 30 years ago and has treated more than 150,000 people.

Hampshire-based Tri-Direct won the £2m media planning and buying account for Vue Cinemas earlier this year (MW June 22). The business was previously handled by MediaCom.

Tri-Direct was briefed to raise Vue’s profile across the UK and build it into a leading brand. Vue has since started a major campaign using direct marketing, outdoor, bus wraps, radio ads, regional press and online activity.

M2M also added to its client list recently when it picked up Build-A-Bear Workshop, a US-owned chain of stores where customers can create their own toys.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here