TBG strikes deal over TV-style ads on first online channel

YourKindaTV, the UK’s first online television channel, has signed a deal with full-service digital agency TBG London that sees the portal run TV-style ads in a short-term trial.

Ads from Ocean Finance and Tempur, the niche bedding specialist, will run on the channel. They will be the only TV-style ad spots to run on the dedicated portal and the deal marks the first time TBG has invested in advertising of this kind.

The ads will run for 30 seconds before and after Your-KindaTV’s content. The agreement is for three months initially, with the potential to be extended, dependent on the campaigns’ results.

YourKindaTV broadcasts content, which is specifically designed for online and mobile consumption. A portfolio of exclusive five-minute online TV programmes includes YourKindaPlace, YourKindaNews and Your-KindaTherapy. They can be viewed on the website or via downloads purchased from iTunes.

TBG managing director Simon Mansell says: "TV is undoubtedly going online more and more, so we wanted to be the first to exploit the new opportunities of internet TV and ensure our clients were at the forefront of technological developments. We will monitor the results of this campaign very closely before making further decisions regarding this platform."

YourKindaTV launched this month and is aimed at 18 to 30-year-olds. The channel hopes viewing figures will reach 100,000 viewers a week over the coming year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here