Electrolux in new brand support burst


Electrolux Group, the consumer electronics giant, is launching a raft of new advertising campaigns to support its three key brands AEG, Electrolux and Zanussi.

The press activity across all three brands, which breaks later this month, is the second phase of a £10m advertising push announced earlier in the year (MW February 16). The campaigns will run until December.

A new Electrolux campaign will focus on the consumer insights that have been the basis for new products, such as the Insight Cooker, which has a large glass door to improve visability, and the Maxi Load washing machine, the first 8kg load in a standard size. It will use the "Thinking of You" strapline introduced at the start of the year (MW February 16).

The AEG-Electrolux campaign will support its built-in and freestanding products across its Compact Appliances, Longfresh Cooling and Silent Kitchen ranges. The campaigns, which have been created by Bartle Bogle Hegarty, will appear in upmarket home and food magazines.

Zanussi-Electrolux will also receive a second burst of advertising, which it launched earlier in the year (MW May 11). The campaign, also created by BBH, revived the Appliance of Science strapline and features the brand’s dishwashing and laundry ranges.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here