New campaign – Camelot

Camelot is offering consumers the chance to win £8,000 a month for a year with its latest National Lottery Scratchcard game, Monthly Bonus.

The game launches this week and will be supported by a new television campaign created by Abbott Mead Vickers.BBDO.

The ad, which breaks next week, opens with a shot of a dark night in the woods. A lonely werewolf appears, howling at the full moon. The sound of a scratchcard being scratched is heard – and the scene is transformed into a beach party full of werewolves dancing with each other. The howl turns into a celebratory shriek, and a voiceover says/ “Be over the moon with £8,000 every month for a year”. It will run for a month. Media planning is by MPG and media buying is through OMD.