Grey London has created a television advertising campaign for charity the Parkinson’s Disease Society (PDS), demonstrating the impact of the condition on sufferers and their families.
The campaign, which breaks later this week, is called "Let the cat out" and aims to raise awareness of the condition and promote the society to people who are affected by the disease.
The ad features an elderly couple and aims to seduce viewers into believing a humorous situation is developing. Instead it shows how the symptoms of Parkinson’s can transform quick, everyday chores, such as letting the cat out, into mammoth tasks requiring enormous effort from the sufferer and understanding from those around them.
The PDS provides support and information to people affected by Parkinson’s. It also campaigns to improve services and funding research.
The organisation launched its first TV ad campaign in 1994 to raise awareness of Parkinson’s Awareness Week, which runs annually in April.