Children’s charity the NSPCC is on the hunt for a marketing chief following the departure of its head of brand marketing, Chris Greenwood.
Greenwood has left the charity to join the not-for-profit think tank and research consultancy nfpSynergy as joint managing director.
He joined the NSPCC in 2002, where he headed projects including ChildLine and the NSPCC repositioning known as “Branding for Children” and the merger of ChildLine in Scotland.
In his new role, Greenwood will be responsible for enhancing and expanding nfpSynergy’s brand and marketing consultancy capability along with joint managing director Brian Garvey. NfpSynergy founder Joe Saxton retains overall responsibility for the group.
NfpSynergy, founded in 2002, offers advice on branding, marketing, communications and insights into how not-for-profit organisations are perceived by key stakeholders, such as politicians, business leaders and the public.
Greenwood says: “Not-for-profit brands operate in a very distinct environment. I look forward to developing new products and services to help nfpSynergy’s clients have the most effective impact on key stakeholders.”
Last week the NSPCC started a new ad campaign to combat child cruelty. The campaign, created by Saatchi & Saatchi, is part of its “Be the Full Stop” strategy (MW last week). The initiative follows a study that revealed the distress of children who are emotionally abused by their parents or carers. The NSPCC says there could be 1.4 million children today who feel “unloved” by parents or guardians.