Co-op launches traffic-light labelling on own-label foods

The Co-operative Group is introducing the new Food Standards Agency traffic-light nutritional labelling system across a range of its own-label food products

Co-op%20Traffic%20Light%20Simply

The Co-operative Group is introducing the new Food Standards Agency (FSA) traffic-light labelling system across a range of its own-label food products.

Grocers have been split over whether to implement the government agency’s nutritional labelling scheme or adopt their own. Companies such as Waitrose and The Co-op have decided to plump for the FSA’s system, while Tesco has broken ranks to develop separate initiatives.

The FSA is airing its first TV ad promoting the traffic-light system in an attempt to help consumers identify levels of fat, salt and sugar in food, amid growing concern over the nation’s eating habits. The ad carries the strapline: "High, medium, low – be in the know."

The Co-op has introduced the front-of-pack labelling on its new Simply range, which consists of 31 ready-meals, soups and vegetable dishes free from "unnecessary" artificial ingredients, according to the group.

Kate Jones, head of range development, food retail at The Co-op, says: "Consumers expect higher standards of food integrity and we are determined to meet these expectations."

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here