TV station Bravo has launched its first "significant" national marketing campaign in five years to support its autumn programme line-up.
The new activity, which has been created by agency Gallery, coincides with a new on-screen look for the male-oriented channel, which celebrates its 21st birthday this year.
The campaign, which broke on Monday, will focus on the launch of US drama The Unit and includes on-air promotion, outdoor, press and online activity. Tactical ads will also run for UK drama series Life On Mars. Interactive agency Ed Pic has produced a micro-site, interactive banners and home page takeovers.
The online activity aims to drive viewers to the Bravo website where clips of The Unit will be available from October 2.
The new Bravo identity includes the strapline "Bravo – Entertaining Men Since 1985". The rebrand will be used across on-air promos, interactive and Bravo platforms from Thursday.
The new look has been created by in-house design team Flextech Creative and design agencies Spin and Artillery. The media planning and buying is through Rocket.