Britvic brands marketing director leaves company


Britvic director of brands marketing Richard Collins is leaving the soft drinks company at the end of the month. It is not clear if he has a job to go to or if he will be replaced at Britvic.

Collins, who has been with the company for four years, is responsible for all marketing and sponsorship activity across the Britvic portfolio, which includes Pepsi, Robinsons, J20 and Tango. He reports directly into category director Andrew Marsden.

Collins started his career at Unilever, where he worked for 10 years on brands including Bachelors and Fray Bentos. He left the Anglo-Dutch packaged goods giant to join drinks company Seagram, where he was global marketing director for the rum category, which included the Captain Morgan brand.

Britvic is scheduled to make its pre-close trading announcement this Friday ahead of its first full year results announcement in November.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here