Fashion stylist Isabella Blow has launched a consultancy to advise brands on adding a “high fashion edge” to new launches and events.
BlowUp Creative is already working with Kodak and luggage brand Samsonite. The company says it aims to help brands to raise their profile by “effectively combining couture creative ideas with media expertise”.
Blow is working with individuals across the creative and media industries including art director Sebastian Irrgang, who has worked across the fashion industry, and photographer Nricco Massimo, who has worked on brands such as Smirnoff Ice.
Blow says: “The fashion industry has always led the way in moulding how certain brand and products are revered. By merging certain products with complementary fashion images, the kudos provided the brand or company can be an extremely potent strategic platform to promote its own key messages.
The consultancy has already developed a photographic exhibition to support the Kodak EasyShare One camera and a high fashion photo spread for Samsonite.