Revlon takes axe to marketing

evlon%20CharlieRevlon has axed its chief marketing officer Stephanie Klein Peponis as part of a cost-cutting management restructure at the cosmetics giant.

The company is making 250 staff – 8% of its workforce – redundant and chief creative officer Rochelle Udell is also leaving. The brand marketing team will now report directly to new chief executive David Kennedy, who was promoted from chief financial officer last week to replace ousted chief Jack Stahl.

News of the job cuts follows Revlon’s decision to axe the recently launched Vital Radiance cosmetics line aimed at older women in the US. The new line reportedly drained the group’s operating profit by $40m (£21m)in the second quarter of this year.

Kennedy says: "The announcements represent important and necessary steps forward for Revlon. We are moving forward with a clear focus on leveraging the tremendous equity of our established brands – particularly Revlon – and without the burden of the operating loss we anticipated from Vital Radiance in 2007."

Klein Peponis was promoted to the role of chief marketing officer from chief planning and business development officer in 2003 (MW October 2, 2003).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here