Anthem launches Italian food and drink magazine

Anthem Publishing is launching a magazine dedicated to Italian food and drink to capitalise on the surge of interest in fine dining.

Taste Italia will launch on November 16 and be available in WH Smith, Borders, Waitrose, Sainsbury’s, Italian delicatessens and newsagents nationwide.

Already the publisher of Italian lifestyle magazine Italia! and football title Calcio Italia, Anthem says it is responding to research from its own readers indicating that 95% of them want to see more food and wine coverage, backed up by the knowledge that the value of Italian food and wine imports has risen by 28% over the past two years.

The bi-monthly title is to have a 45,000 print run and will feature high-profile Italian chefs such as Aldo Zilli. It will be backed at launch by a marketing campaign incorporating newstrade promotion, print advertising and inserts, and a prominent presence at the Viva Italia and Dolce Vita shows at London Olympia.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here