BT links with Packard Bell to promote broadband

BT has signed a joint marketing deal with Packard Bell for its new range of broadband packages, BT Total Broadband.

All Packard Bell desktop and notebook computers in the UK will come pre-loaded with BT Total Broadband as part of the agreement. The broadband service, and other BT consumer products, will be promoted on Packard Bell’s website and through other promotional channels. Customers signing up to BT Total Broadband through Packard Bell will also receive a free Packard Bell MP3 player.

Gavin Patterson, consumer managing director at BT Retail, says: “This deal creates a great new channel for us to develop our customer base even further in the easiest possible way for consumers.”

BT, which launched Total Broadband in June, delivers its content via a “home hub” or box, installed in homes. The service costs between £17.99 and £26.99 a month and offers customers unlimited evening, weekend and video calls and an 8MB internet service.

BT is competing against rivals such as Carphone Warehouse, Orange and Sky, all of which have launched “free” broadband services in recent months.

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