Triple Velvet, the SCA Hygiene-owned toilet tissue, is launching a second burst of advertising featuring the Baby managing director character. It breaks next week.
The ads, created by Fallon, will continue the theme of “authority on softness” and will show the Baby MD sharing his belief in the possibility of a “softer world”.
Other executions in the campaign show the Baby MD and his employees in their continued pursuit of perfect softness. The campaign runs throughout the autumn.