Barclay’s arm seeks digital agency for ‘online vision’

Firstplus, a division of high street banking giant Barclays, has called a review of its digital business. Incumbent E3 has been invited to repitch alongside a number of undisclosed agencies.

Internet strategy development director Nicola Hinds says the business is looking for a strategic digital partner to deliver its "ambitious online vision".

Celebrity mathematician Carol Vorderman has fronted the company’s advertising since 1998 and appears on its website and other marketing.

The financial services company was founded in 1997 and has more than 70,000 customers. Walker Media handles the media planning and buying. Direct marketing agency EHS Brann works on all offline advertising. Both agencies are on the Barclays marketing services roster.

Firstplus marketing director Chris Waring joined the business last December following the departure of director of marketing and CRM Alaric Churchill (MW June 23, 2005). Consultant Alida Maccietto handled marketing duties on an interim basis following his departure.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here