EMAP restructures Big City network as Parkinson heads south

EMAP has restructured the Big City network of local radio stations from two operating regions to seven and has appointed new regional managing directors.

The network has been extended to include the Magic AM stations, it already includes the former Scottish Radio Holdings stations in Scotland and Northern Ireland. Travis Baxter will remain managing director of the network.

The new regions are Northern Ireland, West Scotland, East Scotland, Grampian, North East England, Yorkshire and North West England.

The changes mark the completion of the SRH integration and mean that EMAP Radio Scotland & Northern Ireland managing director Steve Parkinson will return to London.

He will set up a research team that will operate across the radio division and will also integrate audience insight into other parts of EMAP’s portfolio.

Parkinson will be responsible for brand strategy and media planning and for developing a pan-radio and pan-EMAP promotional plan.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here